ayd instone creativity expert
creativity ayd instone keynote speaker speaking products books Cds free creativity resources creativity articles contact and book a speaker

The Manifesto of Ideas
By Chris Michael

The recontextualist movement grew in reaction to the cultural changes in recent times. Firstly, the amount of information, opinion, art and iconography available as a result advances in visual, audio, communication and information technology Secondly the dominance of the electicist strand of post-modernism on contemporary creative culture.

Recontextualism began as a simple idea based on rejection of using a palette of past iconography in favour of brand new ideas. Information, images and other creative work is so readily available to contemporary society that there is an inevitable leaning towards the reprocessing of old art, and vicarious opinion and experience. There are two ways achieving the aims of the movement: one is by closing oneself off from the possibilities provided by new technology The second is engagement with live and instantaneous media.

It is the personal experience of live media that allows the artist to see and experience something for real as opposed to something received or coloured by the perspective of a middle agent (reporter, director of photography). It is personal, real understandin8, as opposed to Theoretical or vicarious understanding, that is at the heart of the movement.

As a result another important strand of recontextualisation emerges - the discovery and exploration of paradox. By engaging in the real, one confronts ones own perspective, assumptions and opinions. Inevitably, one discovers paradoxes. And these paradoxes will defy any prescribed political or artistic doctrine. It is the duty of the artist to accept these paradoxes and to realise the ideas that result.

In live media, there is always a large gulf between the planned theoretical idea and that which actually happens in the moment of execution. The experience of paradox is very common in these moments what shouldn't work sometimes does and what should work sometimes does not. It is the exploration of this experience that means that no idea can really be considered relevant unless it has been tried.

From this comes the belief that art is "that which is done". For it is only when an idea is done and placed in the context of the real world, to be experienced in the moment by others, that the idea becomes complete the artist can truly understand what he has created. And this art cannot be criticised in hindsight or by conjecture. So the only critic that is truly acceptable in the recontextualist movement is the artist himself or another artist that endeavours to implement another idea into the real world and out of the contextiessness of the realm of thought.

So the recontextualist believes in doing ideas. And doing as much of the process of executing the idea as possible, to discover the intricate nature of the tasks that exist to achieve the realisation of it This is often achieved by downing the accepted technology of the time and attempting the task from scratch.

The movement filters through to the lives of those who engage with it. Doing is the art. For the recontextualist must release himself from the safety of thought and attempt to make his ideas, and dreams real.

So, be big and do.

"Whatever you dream, you can do. Begin it. For boldness has genius, power and in it. Begin it now!" - Goethe

< back to articles  

 

 

Subscribe to Ayd's FREE e-newsletter 'ding!' for articles and tips on creative thinking, ideas generation and innovation designed to awaken your creativity, boost your performance and inspire you to think of those big ideas that will drive you and your business forward.

Email:

First name:



Read our Privacy Policy

 

t: +44(0)1865 779944

     
home
who
speaking, training & coaching
products
free resources
articles
ding!
ideas workshop
contact
All material is ©2004-7 Eldamar ltd
site map