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Do you believe that anyone who starts a business is an entrepreneur?
By Ayd Instone

It's an interesting question. My theory is that entrepreneurship is both an activity and attitude but also a bit like being a pop star. You're one while your doing it, but once you stop producing the hits, you're an ex-pop star has-been. So starting your own hairdressing business makes you an entrepreneur. But if that's all you do, then you're no longer one, you're either a successful or unsuccessful business person. You're only a successful entrepreneur when you're constantly looking for new opportunities. It's a continuous process.

I would say that some of the superstar business people who started their own business, made a fortune and are still running that business are no longer entrepreneurs.
Another question is 'can you teach entrepreneurship?' which to a certain degree you must be able to do since I do it. Or at least I get paid to do it.

I've just come back from the International Entrepreneurship Educators Conference in Cambridge where I launched a new business creating games to teach enterprise and entrepreneurship. Our game is called 'Ultrapreneur - the Real Life Money Game', and you can read about it here. This idea came about when a colleague and I were tasked with designing a course to teach entrepreneurship to large groups of students. By creating the game, what we did was not just run a lecture but we allowed the students to experience risk taking, making value based offerings and networking with each other.

So perhaps I don't teach entrepreneurship at all. Using tools like the Ultrapreneur game we allowed the students to experience and understand the mindset of an entrepreneur themselves. The game showed them the path and some of them will chose to walk that path. Perhaps running a business is a game too. Perhaps if we treated it as a game we'd be a lot better at it.

If you deliver enterprise training to large groups you might be interested in the game. As a reader of ding! you'll be able to take advantage of the promotional offer by using your email address and the promotional code. Click here to read about it.

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