Six Impossible Things Before Breakfast

Alice laughed: "There's no use trying," she said; "one can't believe impossible things."
"I daresay you haven't had much practice," said the Queen. "When I was younger, I always did it for half an hour a day. Why, sometimes I've believed as many as six impossible things before breakfast." – from Alice in Wonderland.

So many people (and companies) do the same things over and over again and then wonder why they're getting the same results. Innovation is the process of doing something in a better way or doing something better. We all have the ability to think of new ideas but for various reasons, we don't.

The main culprit is judgemental thinking. We criticise others and ourselves. This closes down possibilities. It stops the brain from being able to make new connections between things in memory that form what we call 'ideas'. We think we can't do things so never try. We're frightened of failure, or rather frightened that people won't love us if we fail. That's why on average people try to do something just 1.5 times. They try it once and fail and then spend even more time covering up what they tried to do to make it look as though they never tried in the first place.

We pigeon-hole ourselves as a type of person who's only capable of such-and-such. We look down on the creative pursuits we've locked ourselves off from as unimportant or somehow beneath us to make us feel better. But we're just limiting ourselves.
So we need to step out. We need to think different thoughts. We need to try different things without being stopped by a stupid fear of failure.

Why not start the day properly by doing six impossible things? Then have breakfast.