Ayd Instone logo
creativity ayd instone keynote speaker speaking products books Cds free creativity resources creativity articles contact and book a speaker

Essays and opinions on subjects related to creativity.

New articles are posted regularly so keep a check on this page.

Don’t Fight Fantasy
In 1983 a new craze spread through Britain’s children...

Lateral thinking problems are evil
One bane of working in the field of creativity is the curse of certain 'lateral thinking' problems...

Using narcotics to enhance your creativity
Many people have suggested that their creativity has been enhanced by ingesting mind and body altering chemicals...

Vison On and Take Hart
This month I finally got to meet one of my heroes, the artist, broadcaster and double BAFTA winning Tony Hart...

You CAN draw and don't you forget it!
Can you use a pen or pencil to write your name? Can you catch a ball from a distance of two metres? Can you thread a needle? If you can, then you can draw...

Can you draw? Of course you can!
In my workshops I teach people to draw. Actually I don't teach them at all, I just prove to them that they can draw, it's just them telling themselves they can't that stops them...

Do you use your talents at work?
There's a Monty Python sketch where Michael Palin's character is an accountant who's gone to a careers advisor played by John Cleese. The accountant says he's fed up with being an accountant. He wants to be a lion tamer...

The antidote to fear
One definition of fear is that it stands for False Evidence Appearing Real. Fear appears not when we know what to expect or when we don't know what to expect but when we guess what to expect...

Be a creator
There is an interesting dimension to being a creator that sets apart creators from non-creators...

Taste the Moment
We tend to live locked-up in our left-brain controlled critical world. Is it any wonder that we find it so hard to let go and experience the world around us...

So Why Can’t We Be Polymaths?
In this age of specialisms and niching, we’re all told to be good at something. But by that many people usually mean for us to be rubbish at everything else. We’re streamed and channelled in our education system...

Don't be a generalist - be a specialist
You can't please everybody all the time. If you try you actually end up pleasing nobody all the time. This is what television broadcasting companies and record companies have only just started to realise...

Take it as Red
Have a look outside for a red car. Have a closer look at the body of it. Is it really red? The more you look the more you’ll see that it’s many different colours...

Positive Change – Turning things around for charities
Remember in November last year we looked at the fact that in achieving goals, you always need to focus on what you want (rather than what you don't want). I used the charity 'Make Poverty History' as an example...

Think Ahead for Glory
At the start of every year sensible people do some form of goal setting exercise. You can’t hit a target you can’t see, so set the target. An easy and fun way to do this is...

Poverty.... or Happiness and Abundance?
I was surprised and delighted to be innudated with emails of support about the article in the last issue saying we should stop the 'Make Poverty History' campaign. There were a few who didn't quite read it through
...

Are Art and Money the Same Thing?
I used to think that we could abolish money in the future as part of some Star Trek style Utopia. Now I’m not so sure. I think if we didn’t have money, we’d invent it as it’s so useful...

Stop the ‘Make Poverty History’ campaign
I don’t like the ‘Make Poverty History’ campaign and I think it should be stopped with immediate effect. But before you press ‘delete’ in disgust, please read on for my reasoning here.
..

Multitasking is for Morons
People go on about multitasking. Usually they trot out the same old chestnut that women are better at multitasking. Usually that’s stated as an attack on men to ‘prove’ that women are better than men at something.
..

What a lot of thoughts
It has been estimated that the human brain is capable of thinking a lot of thoughts. A figure was put on these thoughts by Pyotr Anokin of Moscow in 1968 whose research calculated that the total number of possible thought patterns was...

Creativity vs Innovation
Definitions and semantics are always tricky, especially when people use one word to describe a complex process or use two very different words to confusingly describe the same thing...

Virtual Networking
I've been playing about with online networking. You can read my Ecademy profile here. I haven't got round to MySpace and LinkedIn yet but you can find me easily on Facebook.

Six Ridiculous Things
The world has been without Douglas Adams now for six years...

Six Impossible Things Before Breakfast
Alice laughed: "There's no use trying," she said; "one can't believe impossible things."...

The Art of Not Knowing
I always found it frustrating that politicians never admit to not knowing something. If you don't know, say so...

Do you believe that anyone who starts a business is an entrepreneur?
It's an interesting question. My theory is that entrepreneurship is both an activity and attitude but also a bit like being a pop star. You're one while your doing it, but once you stop producing the hits...

To bee or not to bee
When most people think of climate change they just concentrate on global warming and think that somehow we'll manage to survive extreme weather, we always do...

So why did the chicken cross the road?
I was asked that question when I was interviewed recently for a website. How would you answer it?...

Oh, hello Mr President
I met Bill Clinton by accident once...

Dangerous Thinking
Sometimes I open my talks with a throwaway statement that not everything I'm about to say is true, but I won't tell you which bits...

Creating Your Masterwork
The Beatles' masterwork, 'Sgt Pepper's Lonely Hearts Club Band' was released 40 years ago. It marked the turning point when pop became rock and could be regarded as an art-form...

Thinking on the right side of the brain
I recently did a talk for top medical students at King's College, London. It was part of an initiative to train the doctors and surgeons of tomorrow in entrepreneurial and creative thinking techniques...

Time is on your side, yes it is
The most important commodity we have today is time. We all have the same number of hours in the day and we all complain that 24 just isn't enough to get everything done...

Tidy Up!
The best way to improve your memory is to tidy up your mind. Instead of having a mind like a library full of books scattered around the floor...

What can we learn about innovation from Dragon's Den?
Recently I was one of the judges in a competition for universtity students to come up with a business idea. It was rather like being a 'Dragon' investor on the television programme 'Dragon's Den'...

Music for Pleasure
New ways of doing things are usually more convenient, but not always better, or more fun...

Thinking on the Eastern Side of the Brain
Learning Mandarin is very likely to give you an economic advantage in the years ahead. Recent research has shown that it could help you in other more surprising ways too...

The Problem with Challenges
The great stimulant to creativity is pressing problems. The problem is that in today's business world people are living in denial...

Avoid Clichés like the Plague
A cliché is a phrase or opinion that is overused or displays a lack of original thought...

How to Play the Piano
I've had a piano for seven years and a synthesiser for seventeen years and I've just learnt how to play...

When Jargon Replaces Thinking
Many businesses find it impossible to run a meeting without lacing it with cliched jargon...

The Colour of Christmas
One of the most important techniques for being creative is the art of noticing...

But is It Art?
So many people use the concept of creativity interchangeably with art. But creativity is not art...

The Apple of Your i
Is the iPod the best mp3 player around? Possibly, it's certainly outselling all the others put together, controling over 70% of the market. Interesting...

Think the Right Way
Some people think they’re a left brainer, “I’m a left brainer,” they say, “I deal with computers, I deal with numbers. I get things organised, I turn up on time...

Oh No, Not the Paper-Clip
How many non-uses of a paper-clip can you think of? Most people find this quite hard which shows they are not fluid at activating the right side of their brain...

Creating Brain Waves
When the brain is most creative it is able to form new associations between disparate ideas. When you alter your attitude, what you do with your body and what you choose to focus on, you’re actually altering the frequency of your brain waves...

Business Unusual
I started my own business on 12th September 2001. That’s right, a day after 11th September 2001. On that fateful day I was flying back from the Caribbean...

We Love Stupid Ideas
Stupid, idiotic, bad ideas are great. Think of bad ideas. Think of very, very stupid ideas. I challenge you - think of five stupid ways you could improve your business or lifestyle right now...

Don't Turn Your Brain Off
There have always been opponents to new technology. Long before 'luddites' smashed the machines that stole the work of men during the Industrial Revolution, many early philosophers (including Socrates) argued that even writing was dangerous technology...

Piper at the Gates of Dawn
Music fans around the world were saddened this month to hear of the death of Sy d Barrett, the founder member of Pink Floyd...

What Makes a Genius?
When I'm doing my creativity workshops the biggest hurdle to overcome is people's belief that only certain people can be creative and only certain people can become genii. In fact people believe that certain babies are born genii. Unfortunately for this belief there is no evidence to back it up...

I'm Having a Laugh
All humans in all recorded cultures have the ability to laugh, to find something ‘funny’ and have what is generally called ‘a sense of humour’, that is the faculty to perceive comedy. It's part of being human...

The Age of Ideas
Why is creativity so important? Why are larger businesses spending millions on particular types of training and ways of doing business that they wouldn't have given time of day to less than ten years ago? The answer is...

The Age of Ideas
I grew up in Durham the North-East of England. I didn't go 'down south' to London until I was 13...

Put Grandma in the Playpen
What would be a realistic but unusual answer to this 'lateral thinking' problem?...

Laterally Thinking
Lateral Thinking, Blue Sky, Out of the Box - we hear these phrases bandied about but what does it all really mean?...

A Different Perspective
I grew up in Durham the North-East of England. I didn't go 'down south' to London until I was 13...

Want to See Some Magic?
Have you been watching 'The Apprentice'...

Chaos and Creation in Your Backyard
In December 2005 Paul McCartney hosted a special solo performance from Abbey Road studios...

The Problem with Superstitions
The problem with superstitions is that they aren't really clear enough...

New Years Resolutions are a Waste of Time
You may be surprised to hear that but it's true...

Who Do You Think You Are?
Most of the problems of the people of the world today are caused by one thing, whether it's wars or suicide. It's not religion and it's not money...

The Magic of Christmas
“What are you doing for Christmas?” – a question we could be asked at anytime from September onwards...

Wot? No! You must me joking. Would you believe it?
Can you believe that some people say they don't have any beliefs? Don't trust these people, they'll lie about other things too...

Practical Brainstorming
First have a look at the rules for setting up a brainindstorming meeting...

The Rules of Brianstorming
Brainstorming is the process that everybody thinks they understand but very few people do. There are two reasons is for this.

Your X-Factor
I confess. I've been watching television. Not only that, I've been watching the reality show 'The X-Factor'...

Don't Look Back in Anger
Ten years ago rock bands Oasis and Blur were fighting it out for the number one slot in the UK, Microsoft launched Windows95 and Sony revealed their PlayStation. But what were you doing?...

I Decide Therefore I Am
I always had a problem with sweet trollies. Which pudding should I have? The chocolate gateau looks nice but so does the merangue. But what if...

I'll Do it Tomorrow
"I'll do it tomorrow" - the greatest labour saving statement ever uttered, because as the cliche goes, tomorrow never comes...

Goals are for Life - Not Just for Christmas
Do you sit down at the beginning of the year and make a list of things you want to achieve or change about yourself and your life?...

Thanks for the Memory
A paradigm is a model or example that helps us understand something complex. I want you to consider re-thinking your paradigm of what you believe memory to be...

Vote for You!
Every so many years in a democracy the citizens get to choose their favourite colour and put a cross next to someone who spends all their time in a party...

Your Brain Makes Stuff Up!
Nature abhors a vacuum. Likewise your brain needs to fill in the blanks, and it will. If the ‘facts’ aren’t available, it’ll just make stuff up...

Creative, Moi?
The midwife holds up the newly born baby and declares, "we've got a creative one here all right. This one's a genius and no mistake...

The Place for Ideas
People ask me, 'Where's the best place to think up good ideas?', hoping that in the answer I might reveal the secret location of a magic glade...

Manifesto of Ideas
The recontextualist movement grew in reaction to the cultural changes in recent times...

But is it Art? - A poem

Free resources  

 

 

Subscribe to Ayd's FREE e-newsletter 'ding!' for articles and tips on creative thinking, ideas generation and innovation designed to awaken your creativity, boost your performance and inspire you to think of those big ideas that will drive you and your business forward.

Email:

First name:



Read our Privacy Policy

t: +44(0)1865 779944

     
home
who
speaking, training & coaching
products
free resources
articles
ding!
ideas workshop
contact
All material is ©2004-7 Eldamar ltd
site map