Branding and Design
Keynotes and Workshops

The Power of Visual Influence
Learn how to understand and control your subliminal marketing messages by understanding design and branding

Learn how to understand and control your subliminal marketing messages that you emanate, whether you like it or not, through your buildings, website, people and printed materials.
It's not easy or obvious to understand what your marketing messages say about you to your clients. Are your visual messages congruent? Would it be useful to understand what emotions drive your clients to buy from you and how to create those emotions in your marketing, sales materials and branding?

The emotional response to the visual design of your products is immediate and unshakeable. Ayd Instone will show us how customers react to design and how you can use it to control their buying decisions. The rules of visual composition and communication are like the grammar of a language. Ayd will give us an insight into the nature of design and how we need to understand it and to unlock our own artistry to be able to do it or commission it.

In this session you will learn:

• What branding really is and what advantages it can have for a business like yours

• How branding is in fact more relevant to small-medium sized businesses than it is to large corporates and the lessons we can learn from their mistakes

• How to understand and control the subliminal marketing messages you emanate through all your visual materials from signage, customer areas, stationery, websites and marketing materials

• The secrets on how to quickly build your own distinct and unique brand that positions you as the go-to facility in your arena, and enable you to charge higher fees.

• How to engage, work with and get the most from, any graphic designer you may need to work with

• To see your business in a new context, from a visual and emotional perspective and be able to empathise with your customers to notice what small things can be improved to make large differences

This is not personal branding, this is big picture business branding. This is about making your invisible values tangible, visible and profitable. You'll never look at a business card in the same way again.

The Kudos Effect
Learn how the look of a product helps to make your expertise shine and position you as a higher level expert

Writing a book or creating an infomation product are the greatest ways of positioning yourself as the top expert in your field. Ayd describes how the world of publishing has changed, in unexpected ways - in your favour. He'll show how self-publishing works and the biggest mistakes to avoid. How do you go about turning your products into brands? Ayd will describe how to go about it and explain why the look of your product is, in some ways, more important than the content. 

You'll learn how branding helps to make your expertise shine and position you as a higher level expert, by creating The Kudos Effect.

This talk is an extract from the 2 day workshop The Business Book Bootcamp.

Contact Ayd today to discover how you and your business will benefit from being able to create more innovation in every aspect of your operations and to get your sales and marketing message out there in a clearer, more powerful way.

Call +44(0)1865 779944