Creativity Keynotes and Workshops

Don't Tell the Dinosaurs (The Secrets of the Future)
Creative thinking for Sales and Marketing

A talk about about creative thinking and creative doing in business. How can YOU be more innovative with your business, your marketing, your sales? What great ideas are lurking just out of your conscious reach? The meteor that will wipe out dinosaur thinking in today's world has already hit. How can we stand out in a changing landscape, to add more value, to cope with different expectations and be remarkable? To survive, our creativity needs to be unlocked and applied in new and challenging ways. Only the agile and the warm-blooded innovators will make it. Those that are inflexible and dogmatic will not. Step out of your imagined boundaries and embrace your true creative potential.

Using humour, stories and music (performed on acoustic guitar), Ayd will demonstrate how the creative mindset works as well as an understanding of the brain's creative process. The blocks and opposition that hold us back will be revealed. Methods will be presented to invoke and inspire the audiences creativity to be better able to generate ideas for their businesses.

Can you be the creative genius the future demands? Of course you can, and this session will prove it! Access and apply your creative intelligence to upgrade your thinking and problem solving abilities.
Leaders that can understand and operate in right-brain directed thinking - that is to embrace empathy, intuition and a holistic view with precision – will not only be able to cope with change, but will be able to define it.

"His presentation was one of the conference highlights.He has high credibility with a scientific audience, as well as an inspiring and energetic style. I can rarely remember so many people fully engaged, laughing and enjoying a meeting. He is passionate about his subject and challenged many of the ways that we currently think in R&D, using humour and insight to bring his message about creativity and innovation to life. Ayd's witty and memorable speech helped us change our approach to creative thinking. He is one of the most inspiring presenters we have seen in this field and I would recommend him to others facing similar challenges."

— Dr Michael R Bartley, Senior Research Project Leader,
Allergy and Respiratory Therapeutic Area, Pfizer Pharmaceuticals

Workshop version:
Would it be useful for you to be able to generate ideas for profit making or cost saving changes in your business? Would it be useful to understand how to get the best ideas out of your people? This workshop will show you how to troubleshoot your business for increased profit.
We’re all 'problem-solvers' - that’s what we're in business for, to solve our clients problems. When times are tough our clients may have more problems than ever. Ayd Instone is the expert problem-solver creator. By unlocking your visual creativity, Ayd trains methods to allow you to 'see' the answers to problems and to be able to think differently to generate new and better ideas.
Every business has problems they need to solve on a daily basis. There are the big ones such as 'How can we increase profits?', 'How can we reach new markets?' and 'How can we make more sales?' Then there are more subtle ones to do with people, cash flow, premises, production, motivation, infrastructure and planning.

Creativity is not a 'soft skill' nor a 'nice to have but we’re busy round here' sort of skill. We all know the reality is that it’s tough to cope with an ever changing landscape. It’s hard to generate and implement ideas that set you apart from the competition.

Creativity is a complex process that involves conscious and unconscious thought to connect ideas together to notice new patterns. It can be harnessed to solve internal emotional problems or generate new external ideas that can manifest as problem solving innovative solutions (making things better) or as expression through artistry such as writing, music and visual arts.
Change is happening faster than ever before. The threats to every business are more pernicious than ever before. Someone can do it cheaper or faster and there is so much competition. Being able to think differently, to have enhanced ‘intuition’ and find better ways of doing things is the only way to survive in 21st century business.

Learn how to think creatively, how to run the ultimate brainstorming meetings. Access and develop your talents that lay dormant. Learn how to inspire yourself and stay motivated, overcome fear of failure and break through blocks to use and develop your creative confidence in your life and business. This is an exciting and intensive right-brain workshop where you will learn how to think visually and thereby improve imagination and your creative power.

This practical workshop is about creating a strategy and structure for problem solving and for creating working solutions that you can implement straight away. To do this we will be looking at your business holistically, looking at the whole picture. You will learn new ways to help pinpoint and define your most pressing needs and how to work out better ways of solving them.
'Whole Brain Business' will complement and build on any previous session you've run on creativity and innovation with a different perspective and an unusual, entertaining approach. It really will get you thinking of ideas and ways to solve problems, which of course is the whole point.

"We brought Ayd in to WMS to help us focus on what our company stands for, to help us be more creative when coping with new challenges and to kick start the process of making our company's customer service outstanding in our field. We were promised his techniques would generate 21 ideas. We actually generated 50 fantastic ideas. An extremely productive and illuminating session, off the wall and a great stretch! We will be having him back!"

— Vince Kerr, Managing Director, Williams Medical Supplies Ltd

Contact Ayd today to discover how you and your business will benefit from being able to create more innovation in every aspect of your operations and to get your sales and marketing message out there in a clearer, more powerful way.

Call +44(0)1865 779944