Book Ayd Instone to speak at your event for a dynamic and entertaining way to energise and educate your audience. Call +44(0)1865 779944
CEO Masterclass
This masterclass shows how so-called 'right-brain' thinking can be used in your business to create a culture of innovation and customer engagement that will grow your profit.
"Thanks for running the workshop with the team on creative thinking Ayd. We have plenty of fresh ideas to put into action, which will hopefully make and save the company quite a bit of money, but more than that – your methods are already helping us look at different ways to find solutions. Entertaining, thought-provoking, and fun as ever!"
— Paul Mabbutt, Director, Jennings
"An excellent creative workshop. Ayd has a unique style that is engaging and entertaining, a high energy session that is both stimulating and very enjoyable - highly recommended."
– Simon Lester, Academy Group 07
The meteor that will wipe out dinosaur thinking in today's world has already hit. Only the agile and the warm-blooded will survive. Those that are inflexible and dogmatic will not.
With case studies of some of the most successful innovative companies - and some of the biggest failures, we'll look at how you can create the cultural habits that have propelled the success of companies like Apple Inc and others.
With practical examples and unusual exercises we'll learn how to tap into your subconscious to better define problems and use 'right-brain' techniques to solve them.
You won’t get a session with more powerful takeaways than this because: Everyone leaves with at least 21 innovative ideas to their problem. Or they don't leave.
How can we stand out in a changing landscape, to add more value, to cope with different expectations and be remarkable? Just one good idea could transform you business...
“I can rarely remember so many people fully engaged, laughing and enjoying a meeting. He is one of the most inspiring presenters we have seen in this field."
— Dr Michael R Bartley, Pfizer Pharmaceuticals
“This presentation was delivered in an excellent style, getting the audience involved and with a comical manner which greatly assists in remembering the content of the session.”
— The Co-operative
“The delivery of the presentation had the perfect balance of humour and fact which kept the audience engaged throughout”
— Wm Morrison Supermarkets
“Ayd Instone really involved the audience - he managed to link the course to each individual persons problem...”
— Pepsico UK and Ireland
“Interactive, not just lectured at. Possibiliy the best workshop I have been on. I left feeling very inspired and creative!”
— Organix
Answer this: What’s the difference between a creative genius, capable of coming up with transformational profit making ideas for their business, and a straightforward, regular chief executive, who while doing a great job, finds that mythical elusive idea is ‘just outside of conscious reach’?
You’ll learn the secret and surprising answer to this and many other questions in this ideas generation and innovation masterclass - perfect for your CEO or leadership group.
"We brought Ayd in to help us focus on what our company stands for, to help us be more creative when coping with new challenges and to kick start the process of making our company's customer service outstanding in our field. We were promised his techniques would generate 21 ideas. We actually generated 50 fantastic ideas. An extremely productive and illuminating session, off the wall and a great stretch! We will be having him back!"
— Vince Kerr, Managing Director, Williams Medical Supplies Ltd
“How can we generate more sales?”
“How can we be more successful with our marketing?”
“How can we cope with a changing market?”
Do your members want the answers to those and other pertinent questions?
If so, then book this ideas generation masterclass.
We’ll use an unusual ideastorming method to use the subconscious minds of the group to define their most pertinent problem - and generate ideas solve it, right there in the room.
We all need to step out of imagined boundaries and embrace our true creative potential: then, we'll not only be able to cope with change - we will be able to define it.
A warning:
This workshop is not for the feint-hearted. It is an adult-only closed session. The secrets of the future are available only to those who will accept them.
Ayd’s session is not normal. This is in no way a passive presentation. To get them to ‘think outside the box’, Ayd has to ‘be’ outside the box. Ayd creates an environment that demands the delegates think outside of their comfort zones. If you’re expecting to sit there arms folded and wait for Ayd to reveal some great original insight you may well be dissapointed. But by explaining how the creative brain works, Ayd shows that this session is about you coming up with the great original insight yourself. And the methods presented can be used again and again when you’re back in your business.
"Thank you for a great morning at the SIBL event yesterday, I took away some great nuggets and ideas to explore!"
— John Paterson, The Relaxation Company
"Thank you for your presentation... inspirational."
— Kim Rose, CEO, Claude Systems ltd
“A very professional, enlightening and effective workshop.Would love to have you return.”
— Drew Pride, SIBL Leadership Group
This workshop will show you how to troubleshoot your business for increased profit by identifying the right areas for innovation.
How can YOU be more innovative with your business, your marketing, your sales? What great ideas are lurking just out of your conscious reach?
Can you be the creative genius the future demands? Of course you can, and this session will prove it! We'll Access and apply your creative intelligence to upgrade your thinking and problem solving abilities.
Leaders that can understand and operate in right-brain directed thinking - that is to embrace empathy, intuition and a holistic view with precision – will not only be able to cope with change, but will be able to define it.
We’re all 'problem-solvers' - that’s what we're in business for, to solve our clients problems. When times are tough our clients may have more problems than ever. By unlocking your visual creativity, Ayd trains methods to allow you to 'see' the answers to problems and to be able to think differently to generate new and better ideas.
Every business has problems they need to solve on a daily basis. There are the big ones such as 'How can we increase profits?', 'How can we reach new markets?' and 'How can we make more sales?' Then there are more subtle ones to do with people, cash flow, premises, production, motivation, infrastructure and planning.
Creativity is not a 'soft skill' nor a 'nice to have but we’re busy round here' sort of skill. We all know the reality is that it’s tough to cope with an ever changing landscape. It’s hard to generate and implement ideas that set you apart from the competition. It's a complex process that involves conscious and unconscious thought to connect ideas together to notice new patterns. It can be harnessed to solve internal emotional problems or generate new external ideas that can manifest as problem solving innovative solutions (making things better) or as expression through artistry such as writing, music and visual arts.
Change is happening faster than ever before. The threats to every business are more pernicious than ever before. Someone can do it cheaper or faster and there is so much competition. Being able to think differently, to have enhanced ‘intuition’ and find better ways of doing things is the only way to survive in 21st century business.
"I have heard numerous people talk about the left and right side of the brain and found the whole idea a total turn off, but through Ayd’s excellent communication skills and use of a one simple prop I was able to understand the financial and business significance of this concept. So much so, that it has caused me to re-evaluate how I present my business and how I shall be dealing with customers in the future. Having heard hundreds of speakers in the past Ayd is outstanding and certainly one of the best I have had the pleasure of listening to."
— Charles Willcock, Chairman Solihull Business Club
This session will complement and build on any previous session you've run on creativity and innovation with a different perspective and an unusual, entertaining approach. It really will get you thinking of ideas and ways to solve problems, which of course is the whole point.
"His charismatic, quirky and hilarious method of presenting, tapped into the very parts of the audience's minds which enabled them to practice the process of creativity and leave with a skill that has perhaps been untouched since childhood. I would without doubt recommend Ayd to anyone interested in creativity, he has the expertise and experience to know exactly what he is talking about and his style is emphatic, engaging and encapsulating to the audience.”
— Bradley Fitchew, Fish on Toast (University of Southampton Entrepreneurs)
"We all certainly enjoyed the day with you and we are taking quite a few ideas forward. It was a great opportunity to generate some new ideas, and express the ides that had been developing over the past few months in an open environment. I've drawn together the ideas and put timescales against the top ideas which will keep us going for quite a while - and will ultimately make a difference to the service we provide. The coloured pens are still being used!"
— TanyaBoardman, South East England Development Agency (SEEDA)
“I saw Ayd present at the Global Speakers Summit in the Netherlands in April 2011. He was one of the best speakers at the convention. What I liked was his combination of music, ideas and business sense. Ayd combined the emotional connections with stories to business motivation. It was fantastic.”
— Derek Arden, formerly Director of Barclays large Corporate Banking
and Fellow of the Institute of Management
"Ayd Instone is a star."
— Roger Harrop, The CEO Expert
There's even a book available:
Contact Ayd today to discover how you and your business will benefit from being able to create more innovation in every aspect of your operations.
