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Books, ebooks and audio CDs .

RAW Questions
for Creative Thinking
book/journal and ebook

A5 book with 52 brainstorming questions.

Paperback or ebook: $24.50 (£12.99) +p&p

Click here to order!

“The formation of a problem is often more essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old questions from a new angle, requires creative imagination.” – Albert Einstein

This book is unusual in that we have provided only half of it, only the questions. You are the other co-author who can contribute the other half, the answers.

Creativity is a tricky thing to define. As Einstein states in the quote above, to ask a productive question is a creative act in itself.

Because our Left-brain thinking is pretty well trained, the aim of this book is to build up the mode of right-brain thinking. Most of these questions concern themselves with thinking holistically, randomly, intuitively, emotionally and non-verbally to activate right-brain directed thinking. We can’t begin the creative process using the Left-brain mode of thinking logically, linearly, sequentially and critically. If we do, we’ll get ‘blocks’, get bored and come up with no ideas.

Your creativity is a blend of your personality, your intelligence, your environment, your motivation, your patience, your attitude, your confidence, your style of thinking, your diversity and your level of playfulness - it is a whole brain activity and these questions will get your whole brain thinking.

These 52 questions are a great way to warm-up a team brainstorming session. You wouldn't start a physical workout without a warmup, so a mental workout, or brainstorming session should be no different.  A great way to activate Right-brain directed thinking is to begin by problem solving something irrelevant or silly rather than the problem at hand.

You never know, a great idea may be created while you’re still in the process of your warm up, just by answering one of these questions, before you’ve even put forward the direction of your particular problem in hand.

Enjoy the journey!

Paperback or ebook: $24.50 (£12.99) +p&p

Click here to order!

 

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