Ayd Instone is an expert in explaining and training creativity and creative confidence. He works as a keynote motivational speaker, graphic artist and brand consultant.

With a degree in Physics and yet working as a graphic artist, Ayd is well placed to explain why creativity is actually the blend of art and science, of logic and chaos, working together.

Ayd began speaking professionally in 2004 after having performed standup comedy for a number of years including a monthly slot at Oxford’s ‘Big Do’ event as a comedy motivational speaker. Since then he has delivered a number of keynotes on creativity and design to Pfizer Pharmaceuticals, Salon Success, Association of Exhibition Organisers, Business Link, SEEDA, Peter Thomson International, Kings College, Universities of Oxford Brookes, Northampton and Bedfordshire, the Institute of Engineering Technology, the Science and Technologies Facilities Council, Academy for Chief Executives, various trade associations and has delivered courses in entrepreneurship for University of Hertfordshire Business School. He has also address a number of schools with children aged 12 to 18.

Ayd set up his own graphic design and brand consultancy, Eldamar Ltd - The Ideas Consultancy in 2001 working on global marketing campaigns for large publishers as well as branding and marketing for small to medium sized businesses. Prior to that he worked as a technical author and training video creator in television graphics at Quantel ltd, then as a graphic designer and then creative director in multimedia companies (where he worked on designing Microsoft’s intranet). For two years he was editor of the student magazine at Oxford Brookes University ‘The Last Edition’ and today is editor of the Professional Speaking Association magazine, ‘Speakeasy’.

In 2009 he launched the Sunmakers programme of ‘Expertise Branding’ for experts like speakers, coaches, consultants and entrepreneurs to help brand and design their expertise as product offerings and assisting with self-publishing. Ayd has created almost 200 brand identities for businesses.

In 2010 he launched The Business Book Bootcamp, a two day weekend workshop designed to get experts on the path to writing and publishing their books.

He is also a singer/songwriter, having performed with his rock band ‘Luma Chroma’, releasing a number of singles and now solo with acoustic guitar, often writing songs specifically for events. To date he has written over 400 songs.

He is the author of the books '7 Keys to Creative Genius' and ‘Ding! How to Have A Great Idea’.

His belief that anyone and everyone can be a creative genius is infectious and can inspire an audience to dream what they dared not dream, turn those dreams into a vision and lead that vision into positive, result-bearing action.