Ayd Instone unleashes your people’s talent, helps them find their creative dynamic and unlocks Thought Innovation in your business.

He is an expert in explaining and training creativity and creative confidence. He works as a keynote motivational speaker, graphic artist and brand consultant.

Ayd is a Creative Director with 18 years experience of design and marketing in print and mulitmedia (including working on the design of Microsoft’s intranet.)

He has designed global campaigns for Oxford University Press, Macmillan Publishers and Oxfam. He has run his own design and brand consultancy Eldamar ltd, The Ideas Consultancy for the past 10 years.

He has worked as university lecturer to degree and MBA students on business and entrpreurship (University of Herfordshire, Bedforshire University and Oxford Brookes University).

Ayd has a degree in Physics and Physical Science BSc(hons) and is the author of four published books.

Ayd began speaking professionally in 2004 after having performed standup comedy for a number of years including a monthly slot at Oxford’s ‘Big Do’ event as a comedy motivational speaker. Since then he has delivered a number of keynotes on creativity and design to Pfizer Pharmaceuticals, Morrisons Supermarkets, Salon Success, Association of Exhibition Organisers, Business Link, SEEDA, Peter Thomson International, Kings College, Universities of Oxford Brookes, Northampton and Bedfordshire, the Institute of Engineering Technology, the Science and Technologies Facilities Council, Academy for Chief Executives, various trade associations and has delivered courses in entrepreneurship for University of Hertfordshire Business School. He has also address a number of schools with children aged 12 to 18.

From 2008 to 2011 he was the editor of the Professional Speaking Association magazine, ‘Speakeasy’.

In 2009 he launched a publishing business ‘Sunmakers’ for experts like speakers, coaches, consultants and entrepreneurs to help brand, design and publish their expertise as products. Ayd has created almost 200 brand identities for businesses.

In 2010 he launched The Business Book Bootcamp, a two day weekend workshop designed to get experts on the path to writing and publishing their books.

He is also a singer/songwriter, having performed with his rock band ‘Luma Chroma’, releasing a number of singles and now solo with acoustic guitar, often writing songs specifically for events. To date he has written nearly 500 songs. One song was used in the American NBC show 'SK8' and one features in the film The Life and Times of Paul the Psychic Octopus See the whole song here.

His belief that anyone and everyone can be a creative genius is infectious and can inspire an audience to dream what they dared not dream, turn those dreams into a vision and lead that vision into positive, result-bearing action.